The “Brotox” effect: More guys in Cairns want to feel refreshed.

Let’s face it, anti-wrinkle injections are no longer just for women.

In fact, according to Cosmetic Nurse Terry Hall from Cairns Skin Centre, it’s becoming more and more common for men to get treatment to remove the lines and creases in their face.

“It’s not just the older guys either,” said Terry. “I’m seeing a lot of younger men in their 20s and 30s who aren’t necessarily aiming to look younger but are wanting to feel more attractive and refreshed.”

A 2015 survey by the Cosmetic Physicians College of Australasia (CPCA) indicated that nearly eight-out-of-ten Aussie blokes who have had some form of non-surgical cosmetic intervention consider it a part of their normal grooming routine.

That’s up 20 per cent from 2014!

The survey also found that seven-out-of-ten guys also believe anti-wrinkle injections and other non-surgical cosmetic procedures, are an acceptable option to address signs of premature ageing and sun damage.

“It’s absolutely stunning,” said Terry.

“Guys are actually seeing anti-wrinkle treatments as a really normal part of life – like going to the barber or the dentist – rather than just a cosmetic procedure that only their wives and girlfriends would do.”

Dr Catherine Porter from the Cosmetic Physicians College of Australasia agreed.

“Men are taking a growing interest in their appearance and how this reflects on them as individuals, which is contributing to the growing popularity of non-surgical procedures among males.

“They recognise that such procedures, and the medical science behind them, can help them to achieve their desired results, whether that is a bit of general maintenance or something more significant,” said Dr Porter.

The survey found that nearly a quarter of Aussies who had undergone a non-surgical cosmetic procedure were men, with the most common treatments for guys being anti-wrinkle injections, Intense Pulsed Light (IPL) and laser hair removal, and resurfacing laser treatments for wrinkles.

Terry said: “There’s definitely a growing expectation for men to present themselves well.

“While women still make up the majority of patients who want cosmetic treatment, the guys are definitely becoming more aware of the fine lines and wrinkles that come with ageing, and are looking for effective solutions.”

Find out about what services are available at Cairns Skin Centre today, or make an appointment, by calling (07) 4032 6762.

The “Brotox” effect: More guys in Cairns want to feel refreshed.

Make an Appointment

Consultations with one of our medical practitioners is by appointment only. Call (07) 4032 6788 between 8am and 5pm to talk to one of our friendly receptionists.

Note that in some instances you may require a referral from your GP.